Great location - it's right inside Convention Hall. Make a right as soon as you enter the Hall (if you're walking towards it from MOGO) and there's usually a bouncer waiting to check your ID.
Love the view of the beach, but the menu is really limited in terms of food - there's only 6 different options and I'd rather get something cheaper and more filling from one of the stands on the Boardwalk. The drinks menu has a bit more variety, but not by much. They offer a decent range of beers.
Simply put, I'd come back for the atmosphere - it's still probably the best beach bar I've been to in Jersey though.