We went here in the late afternoon on a Friday a few weeks ago (NOT during the Sturgis rally). It was immediately obvious that this was the busiest bar in Sturgis, and for good reason! The bartender was super nice and took good care of us (we sat at the bar). The steak tips were good and there was live music. I would recommend the Loud American if you're looking for a fun time in Sturgis when the rally isn't going on!
Review Source:This place is called the LOUD American Roadhouse for a reason, so people complaining of the noise in your reviews are null and void in my opinion.
I have been here during the rally and in the off season too. Regardless of the time of year, one thing is certain, their Legendary Steak Tips are going to be great! This is what they are noted for. I'm sure the rest of their menu is alright as well, but I have ate Steak Tips and Chislic in many So.Dak Restaurants, and I don't think there are any that are as good as LAR.
I would almost consider this place a dive bar - but there is nothing wrong with having that title especially if they serve up good food and drinks!
Why they are not getting 5 stars, service is almost always slooow. There could be people at every table or only 5 people in the entire place and it will take forever to get service. Not sure why, unless they don't care what their tip will be...
Either way, this is always a stop for us when we get back home to the Hills!