A correction from Eva W's review - Last call isn't at 12:30, but 1 AM. They don't close at 1, but 2. Both of these are the norm for clubs in SLC.
I ventured to Allure this past Saturday night, Nov 5 2011:
  The $5 cover is standard, but their drinks were expensive compared to other local dance clubs/bars. The bartenders were attentive and you didn't have to wait too long to get their attention and be served your drink. Julie and Tony were the bartenders I kept going back to, Julie makes this amazing drink she calls Family Jewels. If you go you definitely have to find her and TRY IT. I don't even know what's in it, but it's strong, way stronger than an AMF, and delicious!
  The music was way too loud to try and have a conversation with anyone even if you were far away from the dance floor. At first the DJ wasn't bad at all, but as the night progressed they played lame music. Their dance floor is not very big at all. It was super hot & muggy in the club, but they had a back patio to cool off. There was also a fire pit to stay warm around if you got too cold. They closed the patio around 1 AM which a lot of people weren't happy about, myself included.
  Like you will find at most clubs, there were more women than men. Dress varied from the skankiest of skanks with body parts hanging out to conservatively dressed, to the (few) creepy older men. One guy had a long ponytail and sported sunglasses and a backwards hat. The bouncers were cool, one of my friends knew all of them and he kept an eye on the crowd after we informed him of a creeper that was stalking my friend.
Ultimately I had fun at this club, but I doubt I will return due to a combination of the pricing, DJ, and small dance floor.
OMG I don't know if I can even properly describe this place. Everything and everyone there from the music to the clothing were about 10 years out of date. They were playing "club" music, techno rap mixes and the crowd was going wild. This is the ONE AND ONLY club in SLC and the entire town was there. It was actually pretty diverse: there were mormon girls dressed conservatively in gap outfits throwing back shots of tequila, there were meth addict looking white trash 50 year old women in spandex club dresses grinding on slimy men on the lit-up dance floor, there were wanna be gangstas, people waaay overdressed who looked like they had just broken free from their repressive polygamist families, there were wiggers, bikers, cholos, and obese women squished into fishnets and go go boots. I was genuinely shocked and transfixed at the same time at the hideous audacity and spectacles which I observed.
We drank AMFs (the strongest possible drink in existence in SLC), but unfortunately, last call is at 12:30 because all bars close at 1 am! SLC, are you kidding me!?!?
Actually, I was happy that Allure closed at 1:00 am, I don't think I could stand it much longer. BUT, I am dissapointed because Jesse Metcalfe is making a guest appearance there this Thursday night for "Sinners Night"...damn, I'm gonna miss it...