I've only ever gone clubbing once in this area and while I would give this a 2 star rating if it were in Toronto, the fact that at $10 cover it's more cost effective to come here than Dragonfly, the DJ was fun playing a mash up of classic favourites as well as current top 40, line up moved quick and coat check is complimentary I give it 3 stars.
It was also one of those clubs that played the music video of whatever song was going on in a wide screen and TVs around the club, so you can always seem preoccupied no matter what (hence looking more cool :-p)
Some of the bigger drawbacks for me was the crowd very high male percentage, of which a lot of them did not look like a jolly bunch, and really drunk girls flaunting away to the pleasure of the aforementioned drunk/creepy guys.
The only reason I came in here was because the birthday group I was with really wanted to go dancing and since I wanted to gamble at Casino Niagara after, this seemed like the best bet. If ever I do go dancing in Niagara (very slim chance of that happening) Rumours would get top pick I believe.
Seeing that this is the only nightclub in Clifton Hill--it's always really busy.
The music here is pretty awful; really bad top 40 mash-ups with popular rap and rock thrown into the mix.
Every time I've been here, the crowd is incredibly...homely, young, and sloppy [and their website photo galleries are a testament to this statement].
I'd say avoid this place but due to Niagara Fall's lack of nightlife, this place is hard to ignore.