It isn't Chipotle.
Let's start with that. I'm not sure which came first, and I don't really care. For fast totally unauthentic but really well made reasonably high quality ingredient burritos, Chipotle wins.It's odd that here in Indiana there seem to be more Qdobas, because everywhere else, it's the other way round.
All that being said, It's pretty darn good. I'm into this burrito the size of a small dog thing. I like the steak personally, but the pork works well and even the ole' yard bird is pretty tender. The service is friendly and pretty quick. So when you need something to help you make it through a nice long shift, or something to induce a food based mini-coma, this works when the big C isn't available.
Oh yeah, Qdoba sells a whole bunch of other non burrito stuff that I ignore. But if you like all that tortilla soup and quesadilla jazz they have that too.