"Lingerie, Adult Novelties, and Cards"
I wonder if anyone really goes in for the cards.... in fact, I wonder if anyone really goes in at all.
I've driven by and lived near Paper Moon for a few years now. And although I walked over there a few times, I only just recently caught it when it was open. I looked around with a friend of mine, and clearly being a small business, they couldn't really compete with the adult novelty empire that has sprouted up a couple towns over, but that didn't bother me. I am all about supporting small businesses, and honestly they had some cute novelty/gag gifts, nice lingerie, and really cheap "hooker shoes."
However, I don't think I'd ever buy anything there, because the owner followed me around the whole time I was in there. I felt like she was breathing down my neck, and that's horrible anywhere, but even moreso when your store is only the size of my kitchen. I found that incredibly annoying, so I would never go back there.
I gave her two stars because she changes the lingerie on the window mannequins an awful lot, and I find it a pleasant surprise as I drive by each day. They are always dressed for the season or occasion. Bravo for that.