Gosh, there are a lot of stupid people out there. Yes, the concept is take-and-bake pizza...with high-quality, fresh ingredients. Yes, you have to cook it yourself. Hence "take-and-bake." Yes, high-quality ingredients cost more than those at, say, Papa John's.
The reviews all read like these people were duped into buying Homemade Pizza and had no idea it wouldn't be cooked when they picked it up. It's unfortunate that the educational system has clearly failed these poor souls.
The pizza's good - not great, but good. The people who work there are awesome - they'll accommodate just about any reasonable pizza-related request. The fresh ingredients are appreciated.
If you can't understand how it works, you probably shouldn't be ordering pizza...or allowed to use a phone or the internet.