Pure Lounge

In the fancy area that is Sunnyvale you will find PURE down the nicely paved street where there is a galore of bars, restaurants, clubs, lounges, and random people riding their skateboards face down on the street.  Be careful when signing up for the guestlist on their website, you'll see a confirmation message, but not a confirmation email -- register twice just to be safe!  The security is pretty efficient at moving the line, we got in line 15 minutes before guestlist was capped and we made it just in time.  

Step inside and you'll find yourself in a dim corridor with bathrooms to the left - gentlemen, to the right - ladies.  Step through the halls and you'll see a small stage with an even smaller runway for gogo dancers.  When the gogo dancers come out and do their thing you aren't allowed to sit on the conveniently-low-enough-to-be-a-sit-where-you-can-­rest-for-a-bit-without-being-awkwardly-distant-­from-your-friends runway. There's really no place to sit down unless you got some bottle service.  The LC here is mixed quite strongly, though it can be a bit of a chore to get the attention of one of the bartenders.  

While other clubs make it a bit difficult for you to grab some fresh air without getting kicked out, the staff at PURE make it very hassle free, you can step out without worrying about some kind of invisible line that upon crossing will get you kicked out of the club.  

All in all, a pretty small nightclub with decent music, normally priced drinks, and capacity filled at 75% at peak hours, a good place to come with friends but maybe not to befriend strangers.

The interior is pretty, reminds me of a classier club than what downtown sj has to offer. I remember this place as Abyss during my clubbing days when I was 18. It still is quite small inside, or maybe that is because they closed half the dance floor off. My girlfriend Tram Nguyen and I chose this venue because it was Hip Hop night last Friday, July 6th. For the most part I enjoyed the music, I absolutely love hip hop! I am not into house music so I was not a big fan when they did play those songs that night, I can't complain thought because the majority of the songs were hip hop.

Friday night was so so so dead! I felt like we were the party as there were 30 of us there to celebrate our BFF's 25th birthday. We booked bottle service through Michael H., which went very smooth. If I had any questions I would email him and he would literally answer within 5 minutes, that is what I call GREAT CUSTOMER SERVICE! You get 5 free admissions with bottle service but since we got there before 11, I decided to only use 1 as I needed to get in and pay for the table before getting the bottle. We ended up getting two bottles that night as there were so many of us. We did not see the cocktail waitress that often, but she was really nice. I thought the shot glasses were a little small but it worked out. Your company is what makes it a good time and I really enjoyed seeing my friends that night. I heard that Saturday nights are busier than Friday nights.

+1 Nice Interior
+1 Great customer service, quick to respond! What every patron expects =)
+1 HIP HOP music on fridays. It's hard to find a club that is not playing EDM

I came here for a friend's birthday party. The place looks much better than before. More upscale. The dance floor is much smaller due to the vip areas. A smart move on the owner's part. Now they can charge people to sit and drink vs. standing for free. Nice for customers as well since they offer more seating.

We sat in the vip area next to the bar and bathroom. The place wasn't too empty or packed, which was a good thing. The bottle service was nice. They always cleaned up and checked on us. The security guys are nice. I drove by myself and Jim offered to walk me to my car when I was leaving.

If you are looking for something local try this place out.The area offers plenty of parking.