Most every chain tries breakfast, but many fail. I'll put Steak 'n Shake in the latter category in my book.
Way too long of a wait for a drive through with no other cars, and a very simple order: Coffee and a sausage biscuit. Had a coupon but they couldn't seem to figure out how to use it so I think I paid full price.
Coffee was weak. Biscuit was average.
When you send out coupons to invite people to try something new (such as their revamped breakfast), shouldn't you try to do your best for repeat business?