I really believe that all reviews of this shop prior to 2009/2010 need to be purged from here, because they are definitely not the same shop back then as they are now.
The only reason I gave Hot Rod more than 1-star is because of their crazy big sales that they have multiple times a year. Everything is pretty damn cheap at these sales and it really is the only time to ever go to the shop.
Customer service is extremely lacking at Hot Rod. I have been in there many times and more often than not when I have been "helped" by one of the employees, they always end up disappearing and then I see them in the back/store room doing nothing or they are wandering around the store talking to their friends. The only saving grace to this is who I believe is the owner of the store (black hair with a beard), he is a really friendly guy and willing to help out a customer.
Now, lets get to the sneakers. WORST PLACE TO BUY SNEAKERS, EVER!!!!!! Yes, I understand it is a business and they need to make their money in order for them to survive. But, when you are charging double MSRP, thats just plain messed up. All new and especially hyped up releases are marked up to exorbitant prices, which is the secondary reason I stopped going here regularly.
In the end, this place does not care about its customers nor does it care about customer loyalty. The only reason this place survives is because people are too lazy to do their due diligence to find better prices, which is unfortunate.
DO NOT SHOP HERE!!!! There are plenty of other stores in the Greater Los Angeles area, where you will be treated well by employees and the box price is the price you pay.